The Chronicles of The Rubester....

The Red Alpha Story

The Red Alpha story began in a land far far away on an island known as the "Land of the misfit toys" (Just kidding lol)  I wanted to make sure you were listening. Now that I have your attention let me tell you a cool story about two little shots that keep on shooting.


Cool Name Bro –  We opened up for business  in 2008 under the name Escalona & Associates after the opportunity to be in business for ourselves sort of fell into our laps.  I was a sales rep for a lead generation company based in Austin Texas and was asked by a friend if I could help her promote herself in hopes of attending a well known beauty pageant.  As we were making our rounds at local events and doing radio and television interviews  I started attracting the attention of local business owners needing help with sales and marketing so I started doing that and one thing led to another and before you know it I'm buying my first DTG Printer, Heat Press and Plotter.  We continued to add other services both in house and through contract printers and after 2 years I felt it was time to change our name to something more appropriate to the type of services we were offering.  Red Alpha was a nickname I was given when I was in the Army so it didn't take me long to come up with the name Red Alpha Custom Prints. 



Our Team –  The core team is Myself (Ruben Escalona) and my wife Veronica Escalona, and two bad to the bone Graphic designers Samuel and Arthur Galliate. My wife handles most of the administrative duties while I handle everything else including production with the help of contract labor from time to time and contract printing companies we have aligned ourselves with for products we don't print in house or so we don't have to shut down if a printer goes down or something. 


Our Philosophy –  We have big dreams but we know that we have to grow into every new season of our lives. Neither one of us had prior experience that  was directly related  to any of the services we offer. The only thing that I brought to the table really was a decent ability in sales and a ton of grit and determination. So we'll show up and we'll follow through and do our best to get things right the first time. 


Our Commitment to our clients- We will never stop learning to become the best in every area of our business. We will always do our best to meet and hopefully exceed your expectations in terms of quality  and turn around but if we fall short we will do everything in our power to make it right and will always answer the phone if possible or return your calls, texts, emails and IM's in a timely manner. 

Ruben & Veronica Escalona : Our Super Powers are We love to laugh and binge watch TV Shows!

Ruben & Veronica Escalona : Our Super Powers are We love to laugh and binge watch TV Shows!